With tourism critical to the economy of mid Wales, Powys County Council have used Rougeo to create a series of walking trails to attract more tourists into the region. The Trails Mid Wales App and website (www.trailsmdwales.com) include 25 guided walks that focus on heritage, wildlife and local points of interest with simple-to-use mapping, quizzes, stories and pictures tailored to the interests of children and adults alike. Six accompanying iBooks enable visitors to view routes wherever they have access to the internet and download and print routes from .pdf documents.
Rougeo offers Powys the ability to easily create and update any number of trails with little or no IT set-up. It helps attract tourists to less well-known, quieter parts of the county and provides analytical data to tailor trails and support new revenue-earning initiatives
“Rougeo enables us to give visitors information that might encourage them to stay longer in our county and spend more money with local businesses.” Julie Lewis, Tourism Officer, Powys County Council