Keen to attract more visitors to the newly restored Wales Coast Path, Tourism Partnership North Wales, now part of Visit Wales, have used Rougeo to create six intriguing circular walks. The app is now helping to entice tourists into the area, encouraging repeat visits and supporting the local economy. The app draws together interesting information, maps and images. One walk focuses on Celtic legends; another guides walkers to a hidden waterfall; a third entices visitors with the intriguing name the ‘Giant Slayer Walk’. The same content is provided as part of http://www.trailsnorthwales.info/ so visitors can view trails and print .pdf pages of any of the trails.
“We recognise that we have to be competitive with many other tourist destinations in the UK and overseas to attract people to North Wales.” “Our smartphone apps help us to stand out and position outdoor North Wales as the ‘Heart of Adventure’.” Dewi Davies, Regional Strategy Director, Tourism Partnership North Wales
“The project was delivered to price and to programme and gives us something that will be around for a long time,” he says. “I believe that Geosho is leading the way with a cost-effective service that is relevant to walkers.”